#44 – I didn’t get fit until my 30s
It’s been a while. No long explanation. Just something I’ve been building for 15 years that I think you’ll find useful.
Here it is.
Most people in the fitness industry have always been fit. They grew up playing competitive sports, hit the gym regularly, and have the discipline to meal prep and never skip workouts even on vacation.
I am not one of those people.
I didn’t start taking fitness seriously until my 30s. I rarely meal prep. I don’t count calories. I’m not obsessed with how I look. And I have to talk myself into the gym just like everyone else, even knowing how good I’ll feel when I get there.
What I figured out early on was that fitness had to fit my life, not the other way around. So in 2011, I became a trainer for one reason: if I understood the science, I could achieve the best results with the least amount of effort.
Turns out, that’s what most people actually need.
You won’t see that angle in a lot of fitness marketing. Simple is boring. Boring doesn’t sell. But simple is what works.
After nearly 15 years of coaching, I’ve gotten pretty good at predicting who gets fit and who doesn’t. If it were a prediction market, I’d rake it in. And it’s not about genetics, free time, or willpower.
It comes down to mindset.
Not a revelation, but still the most ignored factor in fitness.
Exercise and diet are the easy parts. Do this, get that. But your thoughts run the whole operation. They determine what you do, how long you stick with it, and whether you course-correct or spiral when things get hard.
Everything I’ve learned, from my own experience and from working with clients, went into building a model around this.
The model is Forever Athlete.
Forever Athlete teaches you the same principles used by elite athletes and shows you how to apply them to your fitness, sports, career, and relationships without having to obsess, go to extremes, or make unrealistic sacrifices.